Surrounded by ceaseless enticing advertisements, from the moment we get up and browse our phones, we are trying to resist the temptation to give in. Every other day there is a newer version of the same old product, rendering the previous version irrelevant. And, thus begins our quest to achieve these ‘better versions’, in the hopes that this will bring us the satisfaction we dread for. In this pursuit, more often than not we end up splurging ridiculous amounts of money for items that probably aren’t going to see the light of the day. And, here we are drowning in the sea of all our materialistic possessions; in the hopes that it will bring us the gratification that we desire.
We expect to feel immense satisfaction after buying copious amounts of products, to feel some degree of contentment; and we probably just might for a fleeting moment or two. But in the long run, they are just meaningless supplies we will eventually stop bothering about; because we were allured by ‘the latest new fad’. We are fervently optimistic about the ‘sale’ sign we see at the stores; that we don’t take a moment to process the rationale behind our purchases. We become boisterous and giddy with excitement at the thought of ‘reduced prices’, and that is our last straw. So, we happily fill our shopping carts to the brim, without any second thoughts.
This is where the concept of “minimalism” comes into play, it can be more liberating than you think. It is not just any passing trend that requires you to pack your belongings in a bag-pack. It is the idea of freedom from this deranged consumer culture, and the preposterous need to consume at all times. It is a means to de-clutter your life and provide a sense of direction. We have developed an unhealthy obsession for our material possessions. In this fast-paced life, we have become heavily reliant on our possessions that they have taken up a huge chunk of our emotional space. Eventually, we try to make up for our inadequacies by consuming even more; and it has turned into our defence mechanism.
The concept of minimalism is much more than to accomplish a reduction in our consumption, it also requires us to consume according to our needs, and not fall a prey to the erratic consumption culture. The world coerces into believing that the more you own, the better your life is, but is it? Is more really what you need?
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